There are a few small investments and changes you can make if you want to increase the quality of your videos: Get a Tripodīut like I said, if you have some ordinary house lamps lying around, you can use those, too.
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Seriously, your iPhone and Android devices are pretty much all you need. Most of us have smartphones that are capable of recording video, and that’s good enough to get started. I get that not everyone can afford a pro-level studio setup, but that doesn’t mean your video quality has to take a hit. So, I want to give you a few pointers on increasing video quality which will in turn increase search performance. I’ve said before that SEO is essentially user optimization. But like any SEO method, there’s a huge quality component to it. However, if you prioritize one of those metrics, focus on encouraging subscriptions.
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Pro tip: Many YouTubers ask people to like, comment, and subscribe all at once. Liking or commenting on a video is a one-time action, but subscribing means that people will see your content on a regular basis.įor YouTube, that’s a giant factor that reflects the amount of value you provide. It’s one of the factors YouTube’s algorithms use to rank videos. It’s a good idea to end your video with a question to get a discussion started. Comments are one of the metrics YouTube uses to decide what people like the most. Just like Google, YouTube prioritizes content that’s popular. If your videos get a lot of comments, that tells YouTube your videos are popular. This is a perfect opportunity to use LSI keywords that are related to your focus keyword.ĭon’t use too many tags. Use tags that are super relevant to your topic. When you read Roberto Blake’s video title, you immediately know what benefits you’ll get: You want to include your focus keyword in your video title, and you should also solve a problem with your title. Optimize Your Video Titleĭo you know how you always optimize your headlines for written content? The same goes for YouTube. Just like you’d do keyword research for normal SEO, you should also do keyword research for YouTube SEO.
For example, if you decide that you want keywords with no less than 800 searches, you can use the filter function to narrow your results:Įven though you’re left with only six keywords, you know you’re focusing on those that have a meaningful number of searches each month.
Specifically, it’s a search engine for videos. It might seem weird to think of YouTube as a search engine, but that’s exactly what it is. Today, I want to talk about YouTube, and more specifically, YouTube SEO.
If you ignore other search engines, you’re doing your business a disservice. For example, if you do Bing SEO, you can reach an audience you can’t reach on Google. Here’s the thing: less popular search engines fill specific roles. But if you tap into other search engines, you can boost your search presence and conversions. I’ll even go on record saying that some search engines can be more powerful than Google. However, Google isn’t the only search engine, not by a long shot.
It’s easy to understand why–Google is the most powerful search engine, period. When you think of SEO, you probably think of Google.